Subi
Shaw
MBA

I approach partner agreements with an observant eye for structural gaps. Long-term commitments without performance bars create exposure nobody intends. In collaboration with Legal, I identified this pattern and helped embed performance-linked exit mechanisms into new and revised contracts — protecting financial margins while maintaining clear, data-backed expectations with partners.

Partnerships shouldn't expose our collaborators to downstream liability. I work to understand each partner's revenue model and ensure our joint frameworks absorb EULA obligations effectively — so partners can operate within the joint GTM motion without exposing their own business. The goal is that our strategic partners feel protected, not just signed.

A happy client is one who knows exactly what success looks like before we start. I design performance models directly into Statements of Work — replacing vague commitment language with defined measurement cadences and clear accountability structures. This transparency reduces friction in delivery and ensures both sides stay aligned to the same definition of value.

Designed the complete goal framework for the alliance team covering 180 partnerships — including TCV and ACV projections, YTD performance mapping, and forward target modelling. The goal was to ensure the most strategic partners saw the highest internal appetite for co-sell opportunity and lead velocity. Governance that determined where the team placed its bets.

Subi is a genius. The way she thinks about partnerships and commercial structures is unlike anyone I've worked with.

An absolute superstar. The depth of strategic thinking combined with the ability to execute is rare. She doesn't just understand alliances — she advances them.

I was immediately impressed. The frameworks, the commercial thinking, the ability to communicate strategy upward and execute downward simultaneously — exceptional work.

"The energy, enthusiasm and expertise you bring to work daily are reflected across our brand and business."

"Your passion to excel and accepting no limits is highly appreciated. Continue to Rise and drive positive change."

"You are a true star and excelled consistently at work by helping achieve the required deliverables."

Completed Jun 2023. PMI® Registered Education Provider — Certificate ID verified. PDUs awarded.

During the eCornell Business Strategy — Alliances and Partnerships program, the course professor recorded a personal video review commending the quality of Subi's work. This is not a standard course completion. Professors at Cornell do not routinely record personal commendations. It is a distinction given only when the work is genuinely exceptional — and it came unsolicited.

Music is where strategy meets emotion. The discipline of listening, the architecture of a good composition — it teaches you things about timing and rhythm that show up in how you run campaigns and build relationships.

Cooking is applied creativity with real constraints — ingredients, timing, people to feed. It's not unlike building a marketing campaign or negotiating a partnership. You work with what you have and you make it something worth sharing.

Creativity is not a department. It's a way of seeing problems. The Times Square billboard, the AR/VR mall activation, the PCounsel magazine — these didn't come from a brief. They came from someone who sees possibility where others see process.

I read because I want to understand the discipline behind what I have been doing instinctively for 15 years. The market can pause. Learning doesn't have to.