Subi
Shaw
MBA

Partner contracts were drawn as 3-year commitments with no performance bars. When clients departed at Year 1, the company remained locked into the full contract term — absorbing losses with no exit mechanism. I identified this structural leakage, designed a convenience clause with performance-linked exit provisions, and got it embedded into new and revised contracts — preventing hundreds of thousands of dollars in financial exposure.

Designed new co-sell motion models, revenue share and gainshare restructuring frameworks, and KPI performance metric systems for partner contracts — creating the commercial infrastructure for how partnerships were measured, governed, and compensated. These weren't iterations on existing models. They were built from first principles.

When a new senior leader joined and asked what TCV and ACV meant, it confirmed what the work had already shown — I was operating above my reporting line. I designed the complete goal framework for the alliance team covering 180 partnerships: YTD performance mapping, forward target modelling, and achievement projections. Strategy that the team then executed against.

Designed KPI and performance metric systems that gave partner contracts measurable accountability — replacing vague commitment language with defined performance bars, measurement cadences, and consequence structures. Frameworks that made it possible to have honest conversations with underperforming partners backed by contractual data, not just opinion.

Subi is a genius. The way she thinks about partnerships and commercial structures is unlike anyone I've worked with.

An absolute superstar. The depth of strategic thinking combined with the ability to execute is rare. She doesn't just understand alliances — she advances them.

I was immediately impressed. The frameworks, the commercial thinking, the ability to communicate strategy upward and execute downward simultaneously — exceptional work.

"The energy, enthusiasm and expertise you bring to work daily are reflected across our brand and business."

"Your passion to excel and accepting no limits is highly appreciated. Continue to Rise and drive positive change."

"You are a true star and excelled consistently at work by helping achieve the required deliverables."

Completed Jun 2023. PMI® Registered Education Provider — Certificate ID verified. PDUs awarded.

During the eCornell Business Strategy — Alliances and Partnerships program, the course professor recorded a personal video review commending the quality of Subi's work. This is not a standard course completion. Professors at Cornell do not routinely record personal commendations. It is a distinction given only when the work is genuinely exceptional — and it came unsolicited.

Music is where strategy meets emotion. The discipline of listening, the architecture of a good composition — it teaches you things about timing and rhythm that show up in how you run campaigns and build relationships.

Cooking is applied creativity with real constraints — ingredients, timing, people to feed. It's not unlike building a marketing campaign or negotiating a partnership. You work with what you have and you make it something worth sharing.

Creativity is not a department. It's a way of seeing problems. The Times Square billboard, the AR/VR mall activation, the PCounsel magazine — these didn't come from a brief. They came from someone who sees possibility where others see process.

I read because I want to understand the discipline behind what I have been doing instinctively for 15 years. The market can pause. Learning doesn't have to.